(Left to right): MLA and Mathrubhumi Director (Marketing) Sreyams Kumar, wheel-chair athlete Malathi Holla, Karnataka Governor Dr H.R. Bhardwaj, blogger and Mathrubhumi (New Media) DGM R. Jaideep during the launch of Athulyam at Raj Bhawan in Bangalore on Friday, July 9, 2010. It's a conicidnece that the Malayalam version was officially released one year and one day after it's English release on July 8, 2009. The English version, currently inot its 3rd edition, is brought by Inspired Indian Foundation. Photo: A.R. Jose